Flooring Direct of KC
About Us
Our Story
Flooring Direct of KC is a family-owned business built on passion, hard work, and legacy. Founded in 2007 by my dad and grandpa, what began in a carpet-filled van and a basement office has grown into one of Kansas City’s premier flooring showrooms. Over the years, we’ve expanded our team, embraced new technology, and continued to serve our customers with integrity and care. Though we’ve grown, our foundation remains the same: treating every customer like family and delivering flooring solutions you can be proud of.

Setting the Foundation for Beautiful Spaces
Why Choose Flooring Direct of KC
Family-Owned & Locally Trusted
With deep roots in Kansas City since 2007, our family business is built on integrity, reliability, and personalized service you won’t find at big box stores.
Premier Showroom Experience
Explore one of the top flooring showrooms in KC, featuring a wide selection of high-quality carpet, hardwood, LVP, tile, and more—designed to help you find the perfect fit for your space.
Expert Guidance & Personalized Service
Our experienced team walks you through every step, from selection to installation, offering honest advice and tailored solutions to fit your style, needs, and budget.
Professional Installation You Can Trust
We work with skilled, insured installers who take pride in their craftsmanship—ensuring your flooring is installed right the first time, with lasting results.

Our Mission
At Flooring Direct of KC, our mission is to deliver high-quality flooring solutions with honesty, expertise, and personalized service. As a family-owned business, we are committed to treating every customer like part of our own—providing exceptional products, professional installations, and a seamless experience from start to finish. We strive to make every home and business more beautiful, one floor at a time.
- Trustworthy
- Solutions Driven
- Customer Focused
- Professional
Meet The Team

Chris Terrell
Owner/Partner
Chris started Flooring Direct of KC along with his father in 2008. He was in the construction industry at the time, while his father had worked in purchasing for both TWA and American Airlines. Together, they believed in the family values and Mom & Pop roots that a flooring business should have. With that, the company was born. In those early days, Chris ran the office out of his father’s basement while delivering samples to customers in his van. By 2019, Chris left the construction world completely to help run the flooring business full-time. Unfortunately, Chris lost his dad unexpectedly in the summer of 2020, but he has vowed to push forward and continue the vision that Flooring Direct of KC was created from. Chris cares deeply about each customer’s experience and the honest values that brought them here.
Away from work, Chris has two daughters along with his fiancé and soon to be three stepchildren. He loves golf, hunting, and spending time with family and friends.

Ryan Vogel
Owner/Partner
In 2021, Ryan joined Flooring Direct of KC, bringing over 20 years of experience in the construction and manufacturing industries. Originally from Chicago, he moved to Kansas City in 2007 to lead the property management market for The Sherwin-Williams Company. In 2010, he joined Design Source Flooring, where he advanced from Account Manager to Regional Sales Manager, further honing his industry expertise.
Prior to partnering with Flooring Direct of KC, Ryan spent five years at Wenger Corporation in a variety of leadership roles, including Regional Sales Manager, Athletics Market Manager, and Senior Strategic Accounts Manager. His diverse background has provided him with a comprehensive understanding of the industry and a strong focus on customer needs.
Ryan lives in The Northland with his daughter Claire. In his free time, he enjoys traveling, playing golf, and spending time with friends and family. His dedication to customer satisfaction is reflected in his commitment to delivering high-quality, personalized service.

April Klusman
Showroom Manager
April joined Flooring Direct of KC in 2025, as the Showroom Manager. April combines an extensive background in remodeling with a passion for transforming spaces. With over 15 years of hands-on remodeling experience, April brings a critical, holistic understanding of construction and design to the residential and commercial flooring industry, ensuring clients receive guidance that is both beautiful and structurally sound.
April's expertise is centered on providing exceptional customer service and expert design assistance. She excels at navigating clients through the complexities of material selection, color coordination, and textural choices, consistently delivering the ideal flooring solution that perfectly matches their project scope and aesthetic vision.
Originally raised in north central Missouri, her work ethic is rooted in strong local values. When she steps away from the showroom, April enjoys dedicated time with her daughters, Mollie and Maggie. She is also a passionate and forever fan of the Kansas City Royals and Chiefs. This unique blend of deep technical knowledge and friendly, community-focused service defines the client experience with April at Flooring Direct of KC.

Sal Cannova
Commercial Business Development
Sal began his career in foodservice over 25 years ago as a senior executive with ConAgra. Since then, he has a diverse portfolio which includes commercial real estate development, residential construction and multi-family property management. Sal is also a licensed real estate agent in Missouri and Kansas.
His attention to detail and a strong commitment to the needs of his customers has been paramount throughout his career, always offering the highest level of customer service. As a seasoned real estate professional, Sal has assisted many homeowners in updating their homes to list on the market.
Outside of his professional career, Sal, his wife Roxann and their five children reside in Kansas City Northland. Sal enjoys hunting, fishing and loves to cook for family and friends.

Brianne Letner
Interior Designer
Bri Letner is the owner of Dare 2 Dream Interiors and offers design consultation services to customers of Flooring Direct of KC. Brianne is a passionate interior designer, who holds a Bachelor of Science Degree in Interior Design from Kansas State University. She is dedicated to transforming ordinary spaces into extraordinary sanctuaries that reflect the unique personalities and lifestyles of her clients. With a keen eye for detail and a commitment to creativity, Brianne specializes in everything from cozy cottages to modern lofts and elegant custom homes, creating atmospheres that evoke emotion, functionality, and timeless beauty. Beyond her technical skills, Brianne builds meaningful connections with her clients, ensuring their visions are realized through close collaboration, transparent communication, and exceptional results. Embark on a transformative journey with Brianne, where dreams become reality, every room tells a story, and the true potential of your home is unlocked.

Mitchell Pack
Warehouse Manager
After spending more than 25 years in hotel management and hospitality, Mitchell joined Flooring Direct of KC as general manager in 2016. Every day, Mitchell puts his vast experience to use, where he works with customers at each step with the goal to create and deliver the best customer service experience in the area.
Outside of work, Mitchell and his wife Christie have two dogs and a cat and loves to go fishing. Always in touch with his creative side, he is also an artist and guitar player.

Chloe
Pet Proof Product Expert
From flat out destroying all types of flooring products in her youth to the more subtle, strategic pet-testing method she employs these days, Chloe’s experience in pet-proof flooring knows no bounds. She has a unique ability to truly dig into a project, and a nose for selecting the best products for your flooring needs.
Location & Hours
1510 NW Vivion Rd
Kansas City, MO 64118
Phone: (816) 905-3315
Email: ryan@flooringdirectofkc.com
Mon-Thu: 9 am - 5 pm | Fri: 9 am - 4 pm | Sat: Appt Only
Let’s Get Started
Visit our showroom at 1510 NW Vivion Road, Kansas City, MO 64118, or call (816) 905-3315 to schedule your free consultation.
Customer Reviews
Carlos Ocampo
Teresa was very easy to work with and a pleasure. The whole process was great and the end result even better. The install crew was on time, kept things clean and did great work. Would highly recommend.
Lori Franklin
We chose Flooring Direct of KC because we wanted to go with a local company. We are SO glad we did!!! Wonderful experience from the moment I walked in! The team was so helpful and such a great selection of flooring to choose from. We were getting new flooring for nearly the entire house and doing it on a tight time frame. Ryan was so efficient getting the rooms measured, flooring ordered and then the crews scheduled. The house looks beautiful!! If you are needing new flooring I highly recommend going to see Ryan and his team at Flooring Direct of KC….they will take good care of you!!!
Bruce G
Fantastic experience from first contact to carpet install. Sal was great! He was very informative and gave us accurate information about the product and what to expect during the install. Product selection was great with options we never received from other stores. The install crew showed up on time, were polite and did what I would call a perfect carpet install in our newly rennovated basement. Grade a service and we will be repeat customers based on this experience. Thanks Sal and crew!
Tobias
Great experience from start to finish. Working with Ryan was what made us go with Flooring Direct instead of other companies. He is explained the whole process in detail and make it easy to understand. The installers were top notch and they did an amazing job. They were always willing to accommodate our needs in the house while they were installing. Definitely would and will recommend Flooring Direct of KC.
Jennifer Stepp
Great group of folks! Super helpful and patient while showing us all of their flooring choices! Great selection of quality products to choose from and at an affordable price! Highly recommend them!!!